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What We Do

At Weber Shandwick, we provide strategic counsel and programme execution services that span the complete range of communications disciplines and industry sectors. Our collaborative approach maximises service flexibility and allows clients to benefit from our local knowledge, regional support and global reach.

We recognise that in today’s new business environment, advocates play a key role in giving clients the competitive advantage they need to reach the highest levels of success. Our deep insights, strategic rigour, integrated expertise, and relationships with stakeholders and other audiences uniquely position us to identify, mobilise and engage advocates for our clients’ products, services, brands and issues anywhere in the world.

In Japan, our expertise across practices and specialty services includes:

Financial and Professional 

Technologies

Healthcare Communications

Travel, Transport and Lifestyle

Global Communications

Corporate Communications

Internal Communications

Corporate Responsibility

Crisis and Issues Communications

Digital Communications

Spokesperson Training

Public Affairs and Public Policy

Consumer Marketing



Financial and Professional Services

Weber Shandwick helps clients in the finance and the professional services industries to increase understanding and interest levels among consumers, and to clearly communicate the benefits and risks attached to financial products and services.

Our specialist team has the financial knowledge and practical experience required to develop strong messages that resonate with journalists and which drive engagement and advocacy among stakeholders and key opinion leaders in finance circles.

Contact:Tomoyuki Onishi



Technologies

All throughout Weber Shandwick’s global network, we have teams of industry insiders who can offer in-depth technology experience to B2B and B2C companies across segments — from consumer products, networking, electronic components and semiconductors, to clean technology, biotechnology, enterprise software and telecom.

Weber Shandwick Japan supports technology clients through a blend of smart competitive positioning, creative programme design, cutting-edge use of social media and intensive relationship engagement.

Contact:Takahiro Osaki



Healthcare Communications

Weber Shandwick’s healthcare team helps clients build solid relationships with a broad range of key stakeholders, including medical care and science journalists, as well as doctors and patient networks.

Our work includes communications campaigns to raise awareness of disease, and social media programmes that drive engagement with organisations. We also deliver corporate, CSR and internal communications programmes, crisis communications, and spokesperson training.

Contact: Yukie Yamano



Travel, Transport and Lifestyle

Weber Shandwick has unrivalled knowledge and experience of the travel, transport and lifestyle industries, both in Japan and abroad.

Our clients range from hospitality companies, airlines and premium hotels to theme parks, tourism boards and country brands. Our specialist team mixes deep consumer and media insight with extensive industry knowledge to plan and deliver communication solutions that engage audiences and produce outstanding results for our clients.

Contact: Hanley Campbell



Global Communications

With a distinctive culture of communication, Japanese companies are facing increasingly substantial challenges communicating with their stakeholders around the world that are increasing in number on an unprecedented scale.

At Weber Shandwick in Japan, a team specializing in supporting Japanese entities communicate with their stakeholders abroad provides a full spectrum of services ranging from consulting to substituting the communications functions of Japanese companies and organizations, large and small, ensuring that all communications are based on the perspectives of international audiences.

Contact: Toshiya Takata



Corporate communications

In today’s business environment, long-term sustainable company growth depends largely on corporate reputation – the way the public perceives and evaluates the vision, attitude, and business activities of a company. Because of the competitive advantages and enhanced corporate value it delivers, companies need a solid strategy to manage reputation across various stakeholder groups.

Weber Shandwick’s unique “Reputation Management Method” delivers detailed analyses of the needs and expectations of our clients’ key audiences, isolating the key reputation drivers. We use this insight to develop communication strategies and messaging that focus squarely on what’s most important to audiences, because this is what has the greatest power to build strong emotional bonds and to change perceptions.

Contact: Motoko Yano



Internal Communications

A company’s greatest asset is its people, and to realise the full human capital potential of any organisation, strong internal communication is the key. Well-timed, well-executed employee communications helps win the support of employees, increasing motivation, and mobilising staff as advocates who can strengthen the connection between companies and the community to build reputation.

Weber Shandwick’s internal communication experts have extensive experience analysing internal communications and employee engagement levels. We specialise in internal communications programmes that raise awareness and inspire positive change in employee behavior to support business strategies and drive corporate growth.

Contact: Motoko Yano



Corporate Responsibility

Among a company’s many activities, the contribution it makes to the community has emerged as a critical factor affecting its public reputation. Companies now recognise the need to meet community expectations and to fulfil their social responsibilities. And when CSR activities align closely with the company’s core values, this fosters trust among the community and contributes to a more positive reputation.

Weber Shandwick’s team of CSR specialists can help clients do just this, with engaging programmes and messages that emphasise the social contributions of the organisation through public and internal communications campaigns, media relations and events.

Contact: Motoko Yano



Crisis and Issues Communications

Crises can occur anytime anywhere. And in recent years they have become characterised by the involvement of both traditional and online media, which can quickly work together to exacerbate the situation.

In any crisis situation, there are three critical stages of response; understand the situation, perform an objective analysis of the company and its role in the issue, and then formulate and distribute and appropriate response, quickly and accurately.

The crisis team at Weber Shandwick provides total support across these three critical stages, managing communication to limit the impact of issues when they arise and to protect the reputation of our client as issues unfold.

Our services include: crisis response planning and training; emergency press conference training; on-call counsel and response during real crises; and reputation-recovery programmes.

Contact: Motoko Yano



Digital Communications

Through its interactive, social and digital media, Weber Shandwick brings deep expertise to clients with innovative digital communication strategies.

We hub digital campaigns in Japan and provide ongoing counsel to our international clients on the cultural sensitivities of consumer interaction in fast-track and emerging markets. Working with us presents our clients with the opportunity to leverage proprietary technologies, including advanced social media intelligence tools that allow us to track all forms of social media and provide instant analysis and insight on message delivery.

Our in-house content studio provides clients with direct access to a full suite of creative and production services. Our content studio enhances PR campaigns by bringing storytelling to life and driving engagement across any medium. Services include video and web production/editing, infographics, blogs and social platforms, mobile apps, photography and graphic design.

Contact: Campbell Hanley



Spokesperson Training

Weber Shandwick in Japan has a strong track record in providing spokesperson training to all levels of personnel across multiple industries ranging from government and NGOs to manufacturing, pharmaceuticals, finance, IT and consumer.

All training programs are tailored to the specific needs of clients, and incorporate target audience perspectives as well as insight on audience culture to ensure the maximum effect of communications at all times and in all scenarios. Training programs, which are offered both in Japanese and English, cover a wide variety of disciplines, including messaging, presentations, interviews and conferences and risk/crisis handling.

Contact: Toshiya Takata



Public Affairs and Public Policy

Weber Shandwick’s public affairs practice has a presence in nearly every major capital and centre of influence in North America, Europe, and Asia. In Japan, our senior leadership team has accumulated over 40 years’ of personal experience building relationships with key figures from Japanese industry and government.

Our expertise allows us to define and develop politically informed media and stakeholder relations campaigns for multinational clients in Japan, while providing them with the political monitoring and intelligence-gathering support they need. This helps clients from abroad to anticipate future challenges and opportunities for advancing their market position in Japan, to align their objectives with public policy trends, and to influence key stakeholders in the Japanese government, media and general public.

Contact: Maiko Morikawa



Consumer Marketing 

Weber Shandwick draws on extensive knowledge of market trends and consumer values and aspirations to drive deep engagement that stimulates behavioural change among consumers. Our consumer team creates stories that resonate with key stakeholders and audience groups, which we tell through a mix of online and traditional media.

Our experience includes working with influencers, planning promotional events, forming strategic alliances, and social media programmes that build communities and mobilise advocates.

Contact: Campbell Hanley