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Social Media Associate

London, England, United Kingdom

Who is Weber Shandwick? 

At The Weber Shandwick Collective, you are welcomed, valued and empowered to grow and we believe that opportunity grows in a collective.

We create cultural value and help brands navigate the ever-changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity. Our talented team builds brands by finding connection points in the real world. We energise the right mix of talent, using the right platforms and latest technology to choreograph stories that make a real and meaningful impact for some of the world’s leading brands and businesses.

We earn affection, attention, affinity and purchase by delivering value to people around the world, with deep specialisms across food & drink, travel & tourism, consumer tech, consumer health, automotive, sports sponsorship, entertainment & lifestyle and energy. We are known for:

• Developing data driven insights and strategies to drive measurable impact
• Creating impactful campaigns that tap into culture
• Creating channel and platform agnostic campaigns that grow organically
• Delivering integrated campaigns that are earned-first but deliver for paid and owned

What's happening?

Weber Shandwick London is looking for a talented Social Media Associate to join our Digital team.

This is a client facing role where you will be exposed to a varied client portfolio and will play a key part in the delivery of high-profile communications campaigns across multiple markets.

As a leading global PR firm, we can offer you real opportunities for development and somewhere to cultivate your passion.  

The successful candidate will demonstrate the following key attributes:

CLIENT AND WORK

• Serve as key team member to support cross-channel social and digital marketing for multiple client engagements
• Liaise with clients and assist in client communications, including developing and coordinating routine account management materials, including timelines, client documentation and project management support
• Draft and manage cross-functional team briefs, independently partnering with creative, design, and media relations team members on social and digital projects and collaborating on integrated deliverables
• Support digital and social content production from concept to execution, including social editorial calendar creation, creation of social media advert mockups, etc
• Manage social content publishing models for clients, including educating clients on content creation and paid promotion on social and digital platforms
• Understand interactive elements of digital / social media engagement campaigns, collaborating with traditional and digital media teams
• Keep pace with social media / digital industry trends and developments

SELF LEADERSHIP AND TEAM EFFECTIVENESS

• Serve as role model to team members, producing high quality work and continually updating manager on activity progress
• Actively seek to build own knowledge, contribute to inclusive team culture and consistently display behaviors that support integration

GROWTH AND BUSINESS DEVELOPMENT

• Leverage understanding of client’s business to share ideas to help grow the account organically
• Participate in meetings to support new business development / organic business growth opportunities as directed, including capturing notes, recaps, research, updating trackers and timelines (proactive/reactive pitches)
• Is attuned to culturally relevant insights and happenings for clients

BUSINESS ACUMEN

• Grow understanding of financial aspects of accounts by supporting budget tracking and invoicing, maintaining fee and out-of-pocket trackers, and submitting purchase orders
• Support a healthy account and business through accurate time entry
• Maintain a thorough understanding of clients’ business and industry
• Familiarity with SOW in order to flag any out-of-scope client requests to manager
• Develop a strong understanding of the client’s business and target audience; Continues to maintain a keen interest in current industry trends
• Submit timely expense reports and understand standard IPG Travel and Expense SP&Ps
• Begin learning the business of our business, including The WS Collective brands and offerings

Minimum Criteria:

To be considered for this role, you must have prior experience in a social media and / or digital role.

Ideal Experience Required:

Ideally you will possess many of the above skills and attributes in addition to:

• Excellent project management, digital and social media skills
• Good written and verbal communication skills
• Experience in at least three specialist areas – social listening, paid social, paid search, display advertising, SEO, organic content creation, influencer management and social/digital strategy development

Join us and help make an impact.

Together, we'll set the bar, cheer each other on and multiply your potential.

At Weber Shandwick we are proud to be a Disability Confident Employer. We are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships. 

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