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Senior Manager, Social

Toronto, Ontario, Canada

Senior Manager, Social

At Weber Shandwick, we build brand stories worthy of coverage, conversation and engagement. We’re a passionate and diverse team that protects and promotes some of Canada’s (and the world’s) most iconic and beloved brands … and has fun while doing it! 
 
If you’re a dynamic leader with a passion for social media, here’s an opportunity to play a pivotal role at a forward-thinking, award-winning and globally leading integrated public relations agency. Over the last five years, Weber Shandwick has been recognized as PRovoke Media’s Canadian Agency of the Year, IABC Canadian Large Agency of the Year, a certified Great Place to Work (six years running) and boasts the most exciting client list of any agency in the country. 
 
POSITION PROFILE 
 
We are currently seeking a Senior Manager to join our Social Media team in Toronto. We are looking for a collaborative, self-starter with deep expertise in social platforms and influencer marketing, who has the proven ability to create compelling storytelling narratives and bring them to life through creative digital strategies. We are looking for a team player who has their finger on the pulse of online culture, as well as the latest technology, trends and opportunities in the social and digital world. 

With 5-7 years of experience, our ideal candidate is a thinker and doer, ready to jump in the deep end and support the team on everything from planning and managing complex social media and influencer campaigns, compiling and analyzing reports to actively participating in creative brainstorms. Candidates should have a foundational understanding of the intersection of paid, owned and earned social in brand and PR campaign orchestration. 

 
RESPONSIBILITIES 
 

• Understanding and applying best-in-class social (organic and paid) practices and platform capabilities 
• Working with the larger Integrated Media team and client leads to support and lead the development of social media and influencer strategies and proposals 
• Managing always-on social accounts, including creating and managing social media content calendars and execution 
• Conducting landscape and social listening research to identify content, creative and strategic opportunities 
• Overseeing social content development including working with the in-house content team 
• Leading day-to-day social media client relationships, including presenting recommendations and building trusted partnerships
• Mentoring and overseeing junior team members, providing guidance, feedback and development opportunities
• Developing and leading end-to-end social-first influencer campaigns 
• Creating and presenting reports to track campaign performance and provide insights that inform the next planning cycle 
• Utilizing social listening tools to conduct audits and develop reports and campaign monitors 
• Providing platform-specific counsel related to preventing, mitigating and managing issues and crisis-related scenarios 
• Assisting in digital education and training programs for the wider agency 
• Educating agency on best practices in the social media and digital space, proactively sharing knowledge and updates 
• Assisting with new business proposals 

REQUIREMENTS 

• 5-7 years related professional experience 
• Strong understanding of the social media, digital marketing and influencer landscape 
• Experience working across both consumer and corporate sectors, with the ability to adapt strategies for distinct audiences
• Agency experience a plus
• Strong analytical and strategic mindset
• Strong written, verbal communication, presentation, collaboration and problem-solving skills
• Experience with social analytics and monitoring tools such as Google Analytics, Adobe Analytics, Khoros, Sprout, etc.
• Experience preferred with influencer management tools, such as Lefty, Upfluence, Traackr, Tagger or CreatorIQ
• Experience preferred with social listening tools, such as Talkwalker, Brandwatch, Meltwater, Hootsuite, or other widely adopted services
• Experience preferred in setting up paid campaigns on major platforms (Meta, LinkedIn and TikTok)
• Experience with all major social platform analytics (organic and paid)
• A BA or BS, or equivalent degree in communications, digital marketing, or a related discipline preferred
• This is a hybrid role tied to our Toronto office. 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• RRSP (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
• MyDays – Flexible time off
• Short-Term Disability
• Paid Parental Leave Policy

Salary range: CAD 79,000 – CAD 95,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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